Social media posts don’t get engagement for a lot of reasons, but we’ve narrowed it down to five common ones. If you want your social media posts to get engagement, you need to avoid these five mistakes.
- Your posts are not valuable or interesting to your followers
Followers find your posts boring and uninspiring. They’re not engaging or valuable to them in the slightest, so why would they engage with what you post?
The solution is simple – make sure that every single one of your social media updates has a strong call-to-action at its center! Whether it’s asking for feedback on something new (like an event) or simply thanking people who have shown support over time by following/faving etc., these types actions will ensure followers feel compelled enough about whatever content comes their way whether good OR bad because after all isn’t this how we should be operating as business owners anyway?!
- You’re not posting often enough
The average social media user posts three times per day. Yours could be higher if you want it, so here’s 5 reasons why posting on Facebook and Twitter is beneficial for engagement: 1) You’re giving people a voice in what they share with their followers 2). It createsawareness about new products/services 3), Brands without constant promo posts tend have bigger budget 4)) Most importantly though- sharing content others find interesting increases liked zealby 75%.
- Your posts are not visually appealing
A study by Hubspot reports that only 16% of the people who saw an ad on social media would click it, while 53 percent wouldn’t even give it a second glance, and 11 percent were turned off after just one picture or video from you! These statistics prove what we already knew: visuals are important when creating engaging content because they grab attention more quickly than text alone can do – which means if someone wants to learn about something related to their niche.
- You’re not using the right hashtags
Hashtagging is a powerful way to reach your audience, but if you’re not using the right ones then it can be pretty ineffective. It all depends on what content or products they share that have meaning for them specifically – which means there isn’t one set hashtags strategy will work best with every person!
- You’re not targeting the right audience
If you’re not targeting the right audience, then it’s no wonder that your posts aren’t getting engagement. Find out who is most likely to enjoy and engage with what you have posted so they can see all of their favorite updates in one place!
Follow our advice and see an increase in social media engagement for your business!
